Rihanna launches a lingerie line designed for all body types


Photo: Mike Coppola/Getty Images

Singer Rihanna continues to make great strides to consolidate his firm Fenty as one of the great names of contemporary fashion. So much so that the music star has decided to open five boutiques for her “Savage x Fenty” lingerie line in cities like Los Angeles, Las Vegas, Houston, Philadelphia and Washington.

As can be seen from the interview he gave to Refinery29the goal that the singer has set for herself with this operation is not only to intensify the public projection of her brand, but also to achieve that both women and men feel “represented” by the stylistic proposals of their shop windowsthat they leave the stores feeling part of the same community.

To do this, the diva and her team have opted for decorative elements, especially the mannequins, of an inclusive nature and that appeal to all kinds of clients. “We have modeled the mannequins based on real bodies, so that customers feel represented,” Rihanna explained at one point in her conversation.

The versatile artist expressed herself in these terms about her desire to break once and for all with the strictest beauty canonson which the traditional discrimination and exclusion of anyone who does not benefit from them is based, including pregnant women. “I have also experienced what it means to enter a lingerie store and leave with more insecurities., because you feel that you have nothing to do with those bodies. And that is precisely what I want to avoid,” he noted.

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