FIFA goes into competition against Netflix and launches free video service

The International Federation of Association Football (FIFA) launched its online video service, called FIFA+, in which It offers documentaries, live matches, interactive games, as well as archives of matches from previous editions of the World Cup and Women’s World Cup.

Gianni Infantino, president of FIFA, said that the streaming service represents a step in its goal of making football “global and inclusive”, and align with the main mission of the federation, which is to develop and expand football on the planet.

The commitment of the federation means a change in the way in which football fans connect and interact with this sport. “It will accelerate the democratization of football and we are delighted to share it with the public,” said Infantino.

Among the contents offered by the platform is the never-before-seen full-length documentary “The Happiest Man in the World” (The happiest man in the world), in which part of the life of former Brazilian soccer player Ronaldinho Gaucho is recounted and how he rose from playing in the favelas to being the winner of the World Cup in Korea-Japan 2002.

The platform also includes remembrances of world football figures, past and present, such as Diego Armando Maradona, Pelé, Lothar Mattaus, Dani Alves, Lionel Messi, Cristiano Ronaldo, and soccer players Wendie Renard, Lucy Bronze, Carli Lloyd, among others. .

It is expected that, by the end of 2022, FIFA+ broadcasts 40,000 live matches from 100 federations belonging to the six confederations governed by the association. Among the contents, 11,000 women’s matches are also included. In order not to compete against broadcasters of competition rights, live matches will be geo-blocked.

The majority of the revenue for the federation, based in Zurich, Switzerland, comes from broadcasting rights to the men’s World Cup. Although the streaming service will be free, the association hopes to generate advertising revenue. However, it does not rule out any changes in the future.

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