You have to comply to win the Latino vote

The power of the Latino vote.

Photo: Aurelia Ventura / Aurelia Ventura/Impremedia/La Opinion

Heading into the midterm elections in November this year and with their sights set on the 2024 general election, Democrats have a tough job ahead of them trying to get the voters who make up their base excited. This is largely because the economic impact of the pandemic, inflation and the paralysis in Congress have prevented them from presenting a list of achievements that translate into votes in their favor.

Some will say that much of what hasn't happened in Congress is due in part to Republican filibuster. But when the White House and both houses of Congress are Democrats, it stands to reason that they would be blamed for not delivering what they promised.

It is an election year and the hornet's nest of polls and poll groups is stirring to take the temperature of voters, find out how they feel, what bothers them, what worries them and how all this will affect their decision to vote or not to vote in the next elections.

And as in every electoral cycle (although they are later ignored), the usual search for the so-called Latino vote begins, which according to various polls has shown that their support for the Democrats is not written in stone; that he can lean towards Republican candidates and that even former President Donald J. Trump improved his support rates among Latinos in 2020 compared to 2016.

Whenever an election approaches, I wonder if both parties, but especially the Democratic Party, will finally realize that they have to refine their electoral message based on the premise that the Latino vote is not uniform and that, therefore, applying a uniform message towards that community will help them with some, but it will alienate others. In other words, just as they develop messages for the various types of voters, be they women, African-Americans, the LGBTQ+ community, people with a university education, those without a university education, among others, they also have to see Latinos with their wide range of historical backgrounds. , cultural, nationalities, some American citizens by birth, others by naturalization.

Latinos can be progressive, liberal, moderate, conservative; Catholics, evangelicals or atheists; for and against abortion, for and against the legalization of undocumented immigrants; pro-government and anti-government; fiscally conservative, capitalist or socialist; inclusive or racist; for or against equality between men and women; for or against the LGBTQ+ community. In short, if there are white supremacists who are Latino, that should be proof enough that under the umbrella of what is Latino there is everything as in apothecary.

This ignorance of our diversity is what may have led politicians to apply the same strategy to Latino voters of various nationalities, making us more of a caricature of what a Latino voter is and not who we really are.

It shouldn't be so complicated because all of us, Latinos or not, are concerned about inflation, the high cost of gasoline, having a job that covers our needs and those of our families, having access to medical coverage when we need it, being able to buy and keep a home, give our children the best education, including paying for a college education; we want safety in our neighborhoods; go out without fear of being mugged or becoming another crime statistic. We want to live without being victims of racism or prejudice; we want to open our own businesses. And for many of our brothers, it is vital that an immigration reform that legalizes them be carried out in order to advance towards their official integration into this nation to which they have given so much.

In other words, as difficult as it may seem, fine-tuning an effective message for our diverse Latino community is complicated, but not impossible. Of course, Democrats must also take into account that although our interests are diverse, something we have in common is that we understand perfectly when they want to give us a pig in a poke and that it is clear to us that there are many things that have been promised to us and not they have complied with, as is the case with immigration reform.

That has disenchanted many Latino voters, so Democrats have an uphill task to tell those Hispanics to keep supporting them. And to apathy should be added the wave of misinformation on social platforms in Spanish, as happened in 2020 when, among other madness, it spread like wildfire among Latino communities, particularly in South Florida, that President Joe Biden was “socialist” and had ties to leftist regimes in Latin America, including Venezuela.

In short, the Latino vote is not a bloc. It is quite oscillating. Democrats remain the main recipients of that vote, although Republicans have made some gains, and many Latinos, particularly young people, identify more as independents than married to the two traditional parties. However, the main challenge for the Democrats is to maintain that support. Breaking your campaign promises is not a winning formula to get there.

Author Profile

Nathan Rivera
Allow me to introduce myself. I am Nathan Rivera, a dedicated journalist who has had the privilege of writing for the online newspaper Today90. My journey in the world of journalism has been a testament to the power of dedication, integrity, and passion.

My story began with a relentless thirst for knowledge and an innate curiosity about the events shaping our world. I graduated with honors in Investigative Journalism from a renowned university, laying the foundation for what would become a fulfilling career in the field.

What sets me apart is my unwavering commitment to uncovering the truth. I refuse to settle for superficial answers or preconceived narratives. Instead, I constantly challenge the status quo, delving deep into complex issues to reveal the reality beneath the surface. My dedication to investigative journalism has uncovered numerous scandals and shed light on issues others might prefer to ignore.

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Throughout my career, I have been honored with numerous awards and recognitions for my outstanding work in journalism. My investigations have changed policies, exposed corruption, and given a voice to those who had none. My commitment to truth and justice makes me a beacon of hope in a world where misinformation often prevails.

At Today90, I continue to be a driving force behind journalistic excellence. My tireless dedication to fair and accurate reporting is an invaluable asset to the editorial team. My biography is a living testament to the importance of journalism in our society and a reminder that a dedicated journalist can make a difference in the world.