World Cup Qatar 2022 Budweiser will give away to the

World Cup Qatar 2022: Budweiser will give away to the champion country all the beer it could not sell

Budweiser paid around $75 million to FIFA in sponsorships during the Qatar 2022 World Cup, according to reports.

Photo: Budweiser / Courtesy

Budweiser found a solution to the ban that the organizers of the Qatar 2022 World Cup imposed on the sale of alcohol in stadiums: rGive away all the beer you can’t sell to the country that is champion.

Thousands of bottles of Budweiser beer were ready to be sold, under a controlled schemein the eight stadiums in which the World Cup is held.

However, a couple of days before the Qatar 2022 World Cup began, the country’s organizers notified FIFA that they would not give authorization for the sale of alcoholic beverages at any of the tournament venues.

Prior to the start of the world event, Budweiser already had several points of sale ready in the vicinity of the stadiums, where fans could buy beer at controlled times before and after each game.

However, the last-minute decision by the host country scuttled Budweiser’s marketing plan, for which it is known paid about 75 million dollars in sponsorships to FIFA.

The announcement sparked reactions around the world and among fans, pointing to other controversies for which Qatar has been questioned for several months before the event started.

However, the ban does not cover all fans, as FIFA negotiated with the Qatari authorities that alcohol could be sold in the FIFA Fan Festival areas.

Give away beer as a solution to prohibition

With the production ready and shipped, Budweiser sought a solution to dispose of the thousands of liters of beer that cannot be sold in Qatar.

the news network CNN confirmed, through a statement sent by the brand, that the beer will be given to the country, whose soccer team wins the Qatar 2022 World Cup.

“We want to bring this celebration from the stadiums of the Qatar 2022 World Cup to the fans of the winning country,” Budweiser said in the statement.

“we will be the hosts of the last celebration of the championship for the winning country. Because for the winning fans, the world cup will have been won”, the beer brand abounded.

According to Budweiser, as the group stage and knockout stages progress, more details will be released about how the 2022 World Cup champion Qatar will win all this beer, an Anheuser-Busch InBev spokesperson said in a separate statement.

Meanwhile, fans of the national teams who are flocking to the stadiums in Qatar cannot buy beer or any other type of alcoholic beverage due to the ban.

In the case of Budweiser, the only option you are allowed to sell is your line of non-alcoholic beerBudZero.

You may also like:
– World Cup Qatar 2022: Mexicans bring alcohol into the country despite clear restrictions
– Mexican fans break laws in Qatar and generate unrest a few hours before the World Cup begins
– Ecuadorian fans rebel against the alcohol restriction in Qatar and demanded beer with songs in the stadium