Water crisis continues; CDMX Government launches campaign
The water crisis continues with historic lows in the Cutzamala System dams. After the aquifer's supply was reduced by 25% on November 10, to remain at 9.2 cubic meters per second, after another cut of 1 cubic meter per second only on October 17, a campaign was launched yesterday to prevent its waste.
This is the initiative Don't let it run; close the tap, from the Government of Mexico City.
The goal is to raise awareness among the residents of the capital about the responsible use and saving of water, “which allows the saving of liquid in homes,” indicated the Head of Government.
With messages such as “I managed to bathe in less time” and “I turned off the faucet when soaping my hands”, it will begin to spread in the coming days through spots in the media and advertising in urban equipment and social networks.
Other messages are to use only a glass of water to brush our teeth, recycle the water used to wash clothes, use a bucket of water to wash the car, and collect cold water from the shower.
The municipalities that are supplied by the Cutzamala are Álvaro Obregón, Iztacalco, Azcapotzalco, Iztapalapa, Benito Juárez, La Magdalena Contreras, Cuajimalpa, Miguel Hidalgo, Coyoacán, Tlalpan, Cuauhtémoc and Venustiano Carranza; in addition to 16 municipalities in the State of Mexico.
The head of Government, Martí Batres, assured yesterday that “the impact has been minimal” so far.
He added that “so far there have been no citizen complaint situations” because now “the Mexico City Water System has been much more prepared and, as soon as there has been a need somewhere, it is immediately attended to.” pipes, that is, there is a very quick response to any setback.”
Initiative with scope
It will be echoed on social networks, street furniture and media:
- Use only a glass of water to brush your teeth
- Recycle washing machine water into other tasks
- Bathe in less time
- Collect cold water from the shower and use it in the toilet
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