Toyota brings back the Crown sedan

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It was a surprising debut for Toyota this week, reinventing a full-size sedan with the all-new 2023 Toyota Crown.

Designed to deliver an excellent driving experience, this new premium sedan delivers powerful acceleration and confident handling, along with superior comfort for a smooth drive.

It is also the first Toyota sedan to offer the HYBRID MAX system, Toyota’s performance hybrid with power drivers will feel to their heart’s content.

Available in three grades – XLE, Limited and Platinum – Toyota Crown will offer the choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS).

The HYBRID MAX drivetrain, exclusive to the Platinum grade, is Toyota’s new high-performance hybrid that produces a manufacturer-estimated net horsepower of 340 horsepower.

Combined with a 2.4-liter turbocharged engine and a direct-shift 6-speed automatic transmission, HYBRID MAX produces a sporty and exciting drive.

Plus, it achieves a manufacturer-estimated combined city/highway fuel economy rating of 28 miles per gallon (MPG).

The XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed high-output battery that can achieve a manufacturer-estimated combined city/highway rating of 38 MPG.

Built on a newly developed chassis, the Crown has a raised overall height that’s nearly four inches taller than the Camry. The unique height of this sedan offers increased visibility on the road, along with easy entry and exit.

Its flowing silhouette and sculpted body lines create a fresh look that’s one of a kind. Taken together, the Crown package is a combination of innovative style, performance and functionality.

  • The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19-inch alloy wheels, heated and power woven cloth front seats and our new 12.3-inch 6 touchscreen Toyota multimedia system. horns.
  • The Limited model also comes equipped with XLE features and adds multi-beam LED headlights, a fixed panoramic roof, Softex, and cloth-trimmed heated and ventilated front and heated rear seats.
  • The Platinum grade includes everything on the XLE and Limited and raises the bar with the HYBRID MAX drivetrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Parking and 21-inch alloy wheels with black accents.
  • Every Crown grade will come with Toyota’s new multimedia audio system and standard Toyota Safety Sense 3.0. It is expected to arrive at Toyota dealers later this year.

History of the Crown

  • The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass-produced passenger vehicle.
  • When the first generation was developed, the Crown came to symbolize “innovation” within Toyota.
  • Since then, it has gained recognition in Japan as Toyota’s premium sedan.
  • It was also the first Japanese car to reach American shores in 1958, and was last sold in the US in 1972.
  • Toyota’s commitment with its new 2023 Crown sedan is to continue to put innovation at the heart of the new generation concept.

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