The power of social networks in politics: Galán, 'Fico' and Char are the candidates with the best digital positioning

Just a few hours before the elections are held regional in Colombiaa new study of the Toro and Guarumo signatures revealed which candidates have had the most interaction on social networks throughout this electoral campaign.

In the case of the main cities of the country, Bogotá, Medellín, Barranquilla and Calithe survey revealed that the candidates with the highest digital conversation They are, curiously, those with the greatest voting intention: Carlos Fernando Galán, Federico 'Fico' Gutiérrez, Alejandro 'Álex' Char, and Roberto 'el Chontico' Ortiz.

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To get the ranking of digital positioning of the candidates for governor and mayor of the main regions of Colombia, the firms analyzed more than 500 social media accounts such as Facebook, Instagram, Twitter, TikTok and YouTubewhere they studied more than 5.1 million mentions which included from comments and trends to media publicationsall related to the names of each of the candidates.

“It is essential to highlight that this approach It is not similar to a traditional survey or opinion poll., since we do not use pre-established questionnaires or data collection methods. Our analysis focuses specifically on the digital conversationan increasingly influential factor in the development of political elections,” the firms stated.

Thus, with a score index that varies from 0 to 100, in the case of Bogota City Hall, Carlos Fernando Galán (New Liberalism) was positioned as the candidate with greater digital positioningwith a score of 35.6.

The measurement of the digital conversation of the candidates for the Liévano Palace was followed by Gustavo Bolívar (Historical Pact), with 24.4 pointsand Juan Daniel Oviedo (With everything for Bogotá), with 21.2 points. It is important to mention that only the three candidates with the highest scores were taken into account for the analysis.

In the case of applicants for Cundinamarca Governorate, Jorge Emilio Reywho has the highest voting intention, appears leading the digital positioning ranking with 25.7 pointsfollowed by the former Minister of the Interior, Nancy Patricia Gutierrezwith 12.6 points.

In the case of the Medellin's town hallthe candidate who, according to the survey, has the most digital conversation, is Federico 'Fico' Gutiérrez (We Believe Party)with a score of 60.4followed by Juan Carlos Upegui (Independientes), with 13.5 pointsand Albert Corredor (Medellín unites us)with 10.2 points.

Regarding the candidates for the Governor of Antioquia who have greater digital positioning, according to the survey they are: Andrés Julián Rendón, with 24.8 points; Luis Fernando Suárez, with 23.6, and Esteban Restrepo, with 20.1.

In Barranquilla, as in the surveys, Álex Char (Radical Change) leads the list of candidates for the District Administration Headquarters with the most conversation on networks, with a score of 54.5; followed by Antonio Bohórquez (Alternative Democratic Pole) and Harry Silva (SOS for Barranquilla)with 10.6 and 3.8respectively.

The aspirants to the Atlantic Governorate who, for their part, top the ranking are: Eduardo SummerAlfredo Varela and Verónica Patiño, with 18.5, 15.8 and 10.2 points, each.

Last but not least, the top three candidates for Mayor of Cali who have the most interaction on networks are: Roberto 'el Chontico' Ortiz (Sign with Cali) -who also leads the voting intention in the polls-, with 20 points; Alejandro Eder (Let's revive Cali)with 19.9, and Miyerlandi Torres (A Rebirth for Cali)with 10.5.

Regarding the Government of Valle del Cauca, Dilian Francisca Torowho aspires to once again lead the departmental entity, is the one who reports the greatest digital positioning, with 26.7 pointswhile the other two candidates do not reach 10 points.