Mexico, a key market for Opera GX

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Mexico is important for him video game market because it is estimated that 60% of the population playsthat's why is key to the growth of Opera GX which is planning different activities to increase its presence in the country.

Opera GX is a specialized version of the normal Opera browser, designed specifically for gamers, because it offers additional features and functionalities adapted to the community,” explained Opera GX influencer marketing manager Vasco Bernardo.

When talking with Excelsiordetailed that this browser has GX Controla tool that allows users to limit the browser's CPU and RAM usage to ensure a optimal gaming performance.

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To which is added the integration with Twitch to provide easy access to live streams, notifications and chat, as well as the feature GX Corner which offers gaming news, offers and other relevant information.

Mexicans are natural gamers and were the first to adopt Opera GX, I can assure you that Mexico and Brazil are our main and valuable audience,” he added.

Hence, they are carrying out certain activities to approach these markets, for example, a survey of the Latin American market that revealed that 57.7% use their computers to play and that the majority of Opera GX users are between 17 and 19 years old.

Considering this information, Bernardo commented that Opera GX is planning different events to be closer to the mexican market and make them feel an important part of the community.

Proof of this was the activation called “Racing to the best”, in which hundreds of people participated in a car video game to win everything from mice, keyboards and even tickets to the Formula 1 Grand Prix that took place last weekend in the Mexico City.

To which new functions are added within Opera GX that benefit users such as Fake my History which, as its name indicates, allows you to have a fake browsing history to protect privacy or integration of Aria, an artificial intelligence chatbot.


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