Meta plans to open its first physical store to sell virtual reality devices


The store seeks to position Meta hardware in its bid to become the leader of the metaverse.

Photo: Justin Sullivan/Getty Images

Although Meta has a very clear objective to establish itself as the leader of the metaverse, the steps to achieve it must be taken in the real world and that is why the company confirmed the opening of its first physical store.

The company that owns Facebook ventures beyond social networks, the virtual world and augmented reality with its first retail store, which will be in California.

The opening is scheduled for next May 9on the Meta campus in Burlingame, California, according to a report from New York Times.

In the so-called Meta Store The products that will give entrance to the so-called metaverse, the bet of its founder Mark Zuckerberg, will be promoted.

The metaverse in a new virtual universe that goes beyond digital and opens up endless possibilities through augmented reality. It is even possible to buy properties in this new virtual world.

However, to experience the metaverse that Meta is creating, people will have to get used to using new attachments with which to experience this new universe.

The star products that will open the windows of the Meta Store are the virtual reality headset Quest 2, the Portal video call device and lthe famous Ray-Ban Stories sunglasses.

Meta’s strategy for its first physical store is not 100% that the devices are sold in the same place, which is also desirable, but it also seeks experiment with your new products.

As Zuckerberg pointed out in a statement regarding the opening of the new physical store: “The best way to understand virtual reality is to experience it.”

Bringing virtual and augmented reality technology closer to people is a fundamental step for the ambitions of Meta and its metaverse.

Zuckerberg himself has recognized that the massive adoption of these devices it can take yearsbefore people decide to use virtual reality goggles or headsets on a daily basis.

This is also an important change for Meta, since during its 18 years of existence it has focused on software development for social networkspoint New York Times in your report.

But the company founded by Zuckerberg is willing to take the step and along with the announcement confirmed that it works in the development of new productssuch as a smart watch and new augmented reality glasses.

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