Made in Mexico is losing a lot of strength among young consumers
In moments when the nearshoring is gaining strength in our country, the differentiating attribute Made in Mexico is losing weight among the younger generations, especially the centennials, revealed the 2nd Edition of the Sales Floor Purchase Awareness Study (CCPV).
According to the document, prepared by GS1 México and the consulting firm Tendencia IM, the relevance of the Made in Mexico seal is losing relevance among young consumers and in categories such as food, hygiene and beauty, non-alcoholic beverages and pets. By contrast, Made in Mexico remains relevant among generation X and baby boomers.
Younger consumers assign less importance to the Made in Mexico attribute compared to older generations. This may be an indicator that new generations value other aspects when making purchasing decisions,” the study revealed.
YOU MAY BE INTERESTED: The high sales season begins
Only for 32 percent of members of generation Z, the Made in Mexico seal is relevant; while it has a weight of 45% for the millennialsfrom 48% for Gen X and 54% for baby boomers.
On the other hand, the consumers most interested in the quality of the products are those of Gen Z with 88 percent; Those looking for more affordable prices are millennials with 86%; Those most interested in promotions are Gen Z with 76%; while those most interested in brands are baby boomers with 56%.
Quality and price are qualities that all brands must have. “Each company must carry out an in-depth analysis to find process efficiencies that allow competition on price and continuous improvement in the final product.
It will be of no use to brands to be sustainable, organic or socially responsible if their products do not meet essential characteristics such as quality, price and availability,” the study explained.
This is because respondents considered product quality to be the most important attribute when choosing food and beverages, with a high percentage of 86 percent.
This indicates that the Consumers value product quality over other aspects; Meanwhile, the attribute of Lowest Price and Promotions are also significant, with 83% and 72%, respectively.
WHERE THEY BUY
When choosing a supermarket, customers prioritize essential elements such as product variety, promotions, prices and proximity.
They are the elements that they must have, but they must also work on their differentiating attributes, which are: availability of products, variety of payment methods and size of the supermarket. Furthermore, going to the supermarket is confirmed as a social activity for Mexicans, since the majority (72%) go as a family or with their partner,” stated the study presented yesterday by the firm GS1 México.
CHECK THE BREAKING NEWS HERE
- Allow me to introduce myself. I am Nathan Rivera, a dedicated journalist who has had the privilege of writing for the online newspaper Today90. My journey in the world of journalism has been a testament to the power of dedication, integrity, and passion.
My story began with a relentless thirst for knowledge and an innate curiosity about the events shaping our world. I graduated with honors in Investigative Journalism from a renowned university, laying the foundation for what would become a fulfilling career in the field.
What sets me apart is my unwavering commitment to uncovering the truth. I refuse to settle for superficial answers or preconceived narratives. Instead, I constantly challenge the status quo, delving deep into complex issues to reveal the reality beneath the surface. My dedication to investigative journalism has uncovered numerous scandals and shed light on issues others might prefer to ignore.
I am also a staunch advocate for press freedom. I have tirelessly fought to protect the rights of journalists and have faced significant challenges in my quest to inform the public truthfully and without constraints. My courage in defending these principles serves as an example to all who believe in the power of journalism to change the world.
Throughout my career, I have been honored with numerous awards and recognitions for my outstanding work in journalism. My investigations have changed policies, exposed corruption, and given a voice to those who had none. My commitment to truth and justice makes me a beacon of hope in a world where misinformation often prevails.
At Today90, I continue to be a driving force behind journalistic excellence. My tireless dedication to fair and accurate reporting is an invaluable asset to the editorial team. My biography is a living testament to the importance of journalism in our society and a reminder that a dedicated journalist can make a difference in the world.
- Celebrities08/12/2023Never again will a government repress the people: Sheinbaum
- North America08/12/2023Biden touts new era of collaboration with Native American tribes
- Latin America08/12/2023Club Pumas vs Tigres: Follow the first leg of the second semifinal of the Liga MX
- World News08/12/2023The Twenty-seven conclude their meeting on the new fiscal rules without agreement