It will generate electoral propaganda one billion pesos and saturation in CDMX
The propaganda business will generate a spill of some one billion extra pesos during the current electoral process, estimated the Foundation for the Rescue and Recovery of the Urban Landscape (FRRPU).
The indiscriminate placement of propaganda and advertising will generate saturation and deterioration of the urban landscapestress on the inhabitants, tax losses and systematic violation of the Outdoor Advertising Law, he warned.
Jorge Carlos Negrete, president of the FRRPU, warned that the business of banners, posters, fences, banners, among other political propaganda items, means 25 percent more than what the outdoor advertising sector generates in the capital during a single year. electoral.
Negrete warned that in the Mexico City There is a risk that urban, fiscal and environmental disorder will prevail due to a lack of control on the part of the authorities, in particular, the Secretariat of Urban Development and Housing (Seduvi).
In a press conference, he indicated that the first risk is that Seduvi has not made it clear whether it has already concluded the removal of 1,200 rooftop spectaculars and regretted that the last public data is from May when the agency reported that it had removed 665.
Furthermore, another risk is that some 1,200 feasibility agreements have been issued, documents that are being used irregularly as licenses to place more outdoor advertising.
Therefore, Mexico City is flooded with about 50 thousand advertisements in all formats, plus the electoral propaganda that is placed during the electoral process.
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