Hundreds of Starbucks employees in the United States leave the stores in protest against their working conditions | International
Employees at hundreds of Starbucks stores in the United States walked out of their jobs during 'Red Cup Day', one of the brand's most important promotional events, in protest of their working conditions.
The protesters took advantage of the day in which Starbucks annually distributes free red cups to its customers with certain purchases to demand improvements in salaries and greater staffing in stores.
Promotion day has great impact for the brand; Data from Placer.ai shows a 94% increase in visits to the store that day compared to the average daily consumption.
The company announced that its stores in the United States would remain open this Thursday while “some” employees were on strike. Earlier this month, the beverage company said it would increase the hourly pay of its US retail workers by at least 3% starting in 2024, which many said was insufficient given the 11% increase in reported revenue. by the brand in the fourth quarter.
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