Barça sold 15% more of its La Liga television rights in a millionaire deal
FC Barcelona and the American fund Sixth Street have reached an agreement for the transfer of another 15% of the television rights of LaLiga for the next 25 years, as announced this Friday by the Barça entity.
Sixth Street already acquired on June 30 10% of Barça’s television rights for another 25 years, in exchange for 207.5 million euros. Now, it will pay an additional 315 million for another 15%, according to what EFE learned from sources close to the negotiation.
With this second transaction, Sixth Street will receive a total of 25% of LaLiga’s television rights corresponding to the Catalan clubwhich thus completes the activation of the first lever to recover its economic solvency.
The second lever approved by the compromise partners in an extraordinary assembly was the sale of up to 49.9% of Barça Licensing & Merchandising (BLM), the company that operates the commercial, marketing, T-shirt and product business of the Barça brand.
The president of FC Barcelona, Joan Laporta, showed from Las Vegas, where he is on tour with the football teamhis satisfaction after this second agreement for the transfer of television rights.
“We continue to advance our strategy and are delighted to have completed this additional agreement with Sixth Street thatwhich provides us with a significant increase in our financial strength”, stated Laporta.
Barcelona, already with its coach Xavi Hernández at the helm, continues its American tour and landed this Thursday in Las Vegas (USA)where on Saturday Real Madrid will be measured in a pre-season friendly classic.
The azulgrana have exchanged the tropical and humid climate of Miami, where they spent the last five days of preparation, for the dry and crushing desert heat of Nevada (USA), which welcomed them this afternoon with a day of 44 degrees maximum temperature.
Nor do summer nights give a break in the city of the game since temperatures remain at the threshold of 30 degrees in the hours of rest.
Barça had scheduled a training session behind closed doors this Thursday in the late afternoon at Cashman Field. On Friday afternoon and Saturday morning they will also train in Las Vegas.
The Allegiant Stadium, inaugurated in 2020 and with a capacity for around 65,000 people, will host the match between Barcelona and Madrid on Saturday.
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