Alberto Godínez, from Hispanic television reporter to parcel entrepreneur

In the midst of the pandemic, Alberto Godínez quit his job as a television reporter to care for his frail 95-year-old father, but when he died, he found that returning to journalism was no longer an option.

“That’s how I stopped being the town reporter to become a The King of the Boxes”, he says laughing.

But the journey has not been easy.

“I was very scared. I panicked, thinking what was going to become of my life.

And it is that for 25 years he had worked as a television reporter.

“The same need forced me to jump into the water and learn to swim.”

Alberto Godínez in his time as a reporter. (Courtesy)

A few months ago, Godínez ventured into the delivery of packages to Mexico and Latin America, and partnered with a person who has 15 years in this business to create the Los Angeles-based Aztlán Parcel.

“It has been a wonderful experience, people recognize me. People from Fresno, Bakersfield and other areas come to say hello and have their picture taken.”

He assures that for the first time, he earns a living with the sweat of his brow.

The only thing I regret is not having jumped into business sooner”.

Godínez was a television reporter for Univision and Estrella TV.

“The career of a journalist in front of the cameras is fleeting, and when you reach a certain age, many are fired and very few manage to stay. I realized that I had to forge a different future for myself, and also, I wanted to have a better income that television was no longer giving me.”

Alberto Godínez with his father Joe Valdespino. (Courtesy)

She says she has no regrets about leaving television to care for her foster father, Joe Valdespino, a war veteran who has been awarded the Purple Heart, which the US military awards to those wounded and killed in combat.

“Of the 11 brothers, I was the only one with whom my father felt comfortable to take care of him. The truth is that it made me very sad that that brave warrior did not have one of his children by his side at the end of his life.”

That’s why he doesn’t regret having given up everything. He even lost his car and his house, not having a job and how to pay for them.

To the journalists who lose their jobs due to a cut or adjustment of personnel, he tells them not to be afraid to undertake and to trust them.

“If they have made a clear and honest career with people, people are going to support them. I myself offer to teach him this business.”

Alberto Godínez never imagined being a parcel entrepreneur. (Courtesy)

And he admits that the projection and exposure that television gave him has helped him a lot in his new career.

“My profit is minimal, but I am showing parcel businessmen that they do not have to get rich at the expense of people.”

And he explains that his prices are in the middle of the market, and he gives his clients an insurance of up to $3,000. “If someone opens their box, or it gets lost, we’ll pay them $3,000.”

His business philosophy is to make relationships for life.

“The priority is to offer a friendly, fast and professional treatment.”

And when it comes to pricing, he says he’d rather earn $1 for 500 people than $500 for just one person.

Alberto Godínez promotes his business everywhere. (Courtesy)

Godínez explains that the way they operate is that they collect the boxes from the houses and deliver them directly to the door of the destination homes.

“People don’t have to go anywhere to drop them off or pick them up. What’s more, we take the boxes to their homes, and we go to pick them up when they are ready”, he details.

And it specifies that on average the shipment takes 12 days.

Point out that they do not charge by weight but by box. “People can put everything that fits in a box. The 14-by-14-inch box costs $49, but the most popular box, which is large, is the 24x24x30, and it costs $280. Anywhere else, they charge $500.”

Note that they have become a small company. In Mexico, they already have 5 employees and two warehouses, one in Guadalajara and the other in Oaxaca.

But it also encourages people to become small entrepreneurs so that instead of sending $100 every month or every week to their family, they send them a box with clothes, toys or whatever they want, so that their relatives can start a business in their villages, and double or triple the shipment.

“This is how we support the international economy.”

Doris Camarena sends packages of blouses to Mexico for her family to help themselves. (Courtesy)

One of the people who paid attention to him is Doris Camarena, a client of the Aztlán parcel service.

“Today I am sending a package to Culiacán with 220 blouses that cost me between $5, $10 each. It is an investment of around $1,000. My family sells them there in installments, takes out the cost and doubles the profit.”

Godinez is happy with his parcel business, even though there is a lot of competition.

“Honesty, low prices and quality service are getting us ahead.”

Alberto Godínez exercises journalism in social networks. (Courtesy)

But safety is also their priority. “Our boxes have no name or address. Only an internal identification key. We do this to protect the client because organized crime is very strong.”

And he adds that it is much cheaper and safer to send by parcel than to carry boxes or suitcases in cars or on airlines.

Godínez is not only satisfied because he is setting a precedent in the parcel business, but also because despite no longer being in the conventional media, he fills his void in journalism with a community program that he created on his social networks, to which he has put Whoever that fails.

“Every Monday, Wednesday and Friday I expose injustices in the communities and interview leaders. In this way, I continue with the love of my life, which is journalism.”